LONDON – Wirex, payments platform, has announced the launch of the 2022 Rising Women in Crypto Power List initiative following last year’s success. In partnership with major crypto publication, The Cryptonomist, Wirex has opened nominations to find the 13 most prominent female leaders working in the crypto sphere.

The Power List was launched in 2020 as a part of Wirex’s Women in Crypto campaign. It aims to recognise females working in the space, celebrate their achievements, and demonstrate to others the opportunities that lie in the crypto sector for males and female alike.

The campaign aligns with Wirex’s core mission to make crypto more inclusive. They’ve brought crypto into everyday life for over 5 million customers, having been the world’s first company to develop a crypto-enabled debit card and crypto rewards scheme, Cryptoback™.

Since launch, the Power List has received nearly 600 nominations from more than 50 countries. With the crypto and blockchain sectors evolving at an astronomical rate, it’s vital for Wirex to develop the Power List each year to reflect these changes.

For 2022’s Power List, Wirex introduced three additional awards to recognise women in a specific way:

  • Social media influencer of the year – for those using the power of social media to influence others
  • Newcomer of the year – for someone that’s been in the crypto sector for less than three years
  • Young Ukrainian of the year – showing the company’s support and solidarity following the Russian government’s invasion of Ukraine

Lottie Wells, Senior PR & Events Manager, who has been involved in the campaign since inception, commented: “Our core goal is to empower everyone to benefit from crypto, and it’s clear that female employees play a vital role in this. Now in its third year, the Women in Crypto campaign has had an overwhelmingly positive response from the industry for celebrating females working in the sector.”

She explained how the campaign has grown: “In 2021, we launched our first live event, and this year, we’ve added three more awards to Power List. The company is proud to have an above industry average gender split, many of whom are from Kyiv, and so we’ve introduced a new award to recognise a Ukrainian woman achieving incredible things in the crypto space.”

Entries this year are open from 15th September until the 18th October. A renowned panel of judges will decide the 13 finalists who will be announced on the 8th November. Individuals can nominate themselves or someone they know, with judging criteria based on their achievements, potential, influence, ambition, leadership skills and innovation, and prizes awarded in crypto.

The Power List will launch on the same day as Wirex’s event, ‘Women in Crypto: How will Web 3 and the Metaverse affect you?’ which will be live-streamed from tech accelerator, Level39 on 15th September, 5 pm BST. It will feature quick-fire presentations from 6 female crypto leaders, who will demystify the idea of the metaverse and Web 3 and give unique insights into how it affects everyday users.

Throughout the campaign, Wirex will release a series of new, exciting content to educate women about the opportunities within the crypto sector. This includes an article about what it’s like to work in crypto amidst war, the inside scoop on working in Wirex’s various departments, and educational content about getting started in the crypto and DeFi space.

Source: Wirex | Image via wirexapp.com