MINNEAPOLIS – St. Louis Park-based jewelry store Continental Diamond has taken a bold move to become the jewelry store in Minnesota to allow customers to use Bitcoin as payment. Adopting the popularity of cryptocurrency adds to the family-owned business’ long and growing list of innovations and accolades.
Since its inception in 1981, Continental Diamond has paved a new path in the Minnesota jewelry scene, offering an incredible selection of diamonds, engagement rings, fashion-forward jewelry, watches and gifts. Their team of highly educated and experienced jewelry consultants and service technicians have been widely recognized by the marketplace for quality, trust, expansive selection, and a memorable customer experience, claiming MN Bride Magazine’s title of “Best Jeweler” twelve years in a row.
“We’ve always been more than a jewelry store,” said Jimmy Pesis, Continental Diamond co-owner and president. “Long before companies talked about customer experience, we made a point to cultivate an environment where everyone enjoyed spending their time. For years, we have had an in-store playroom for kids of shopping parents, freshly-baked cookies as you walk through the door, an educational and client focused approach, and more recently, a text-to-shop service. We are constantly innovating and creating an oasis you can’t wait to come back to! Accepting cryptocurrency seemed like a natural next step to adapt to the changing behaviors and preferences of our customers.”
Source: Continental Diamond
