SALT LAKE CITY – Bitt, the world’s leading central bank digital currency (CBDC) and stablecoin platform provider, has added the award-winning CBDC team from Criteo, another of the major players in the industry. The founders of Criteo’s CBDC business are bringing strategic expertise and deep relationships to Bitt’s global development and expansion efforts.

Jim Shinn, a technology entrepreneur, scholar, and former U.S. government official with a long history in public service and foreign affairs, will join Bitt as Executive Director and Economist.

Erik Bethel, a global finance polyglot, with extensive senior executive experience in the private and public sectors of the U.S., Latin America, and China, will be Bitt’s new Head of Business Development.

Bitt’s CEO Brian Popelka, said, “As key global players with vast and multifaceted industry knowledge, Jim and Erik’s experience will further secure Bitt’s position as the clear leader in the international CBDC space. The Criteo team are joining Bitt at an exciting time in the world’s rapidly expanding CBDC industry.”

After winning the Monetary Authority of Singapore’s Global CBDC Challenge, the Criteo team successfully engaged over 12 central banks in Latin America, Africa, Europe, and Central Asia, advancing their CBDC programs. “While Criteo is re-focusing on its core e-commerce business, we now have the opportunity to fulfill these CBDC engagements using Bitt’s market-leading Digital Currency Management System,” says Jim Shinn, one of the founders of Criteo’s CBDC efforts.

Erik added, “We repeatedly encountered Bitt as the most advanced competitor in all our market engagements. They have an outstanding reputation as the leading supplier of robust CBDC platforms, with a complete product suite and with live deployments on a variety of robust ledger platforms.”

The Bitt Digital Currency Management System (DCMS) is the technology behind most of the live retail CBDC deployments in the world. Among its many uniquely salient features is that Bitt’s DCMS is interoperable with best-in-class transaction networks, legacy financial system infrastructure, AML compliance service providers, and existing payment service providers. Central banks benefit from Bitt’s long-standing digital currency expertise, having been developing digital currency solutions since 2014. Bitt has established relationships with an impressive list of auxiliary partners and associations which enhance the digital currency experience for all within a country’s financial ecosystem. Bitt’s current leadership has proven digital currency deployment experience in countries within Africa, North and Central America, the Caribbean, and Europe. The addition of Jim and Erik will solidify Bitt as the global digital currency leader and further expand the company’s central bank and financial institution client base.

Source: Bitt Inc